Hey ET Stars, 

Cheers to the official start of the Spring Season 🙂 🙂 🙂  I’m super excited, can you tell!

It is indeed one of my favorite seasons in addition to summer.

And just as Spring represents new beginnings and new life, March 2019 has kicked off with exciting new things.  For starters, last week I was honored to be one of the guest speakers at Girls World Expo held at the Westin Book Cadillac in Detroit, Michigan.

I had such an amazing time and experience!

It was the inauguration of the Girls World Expo event here in Detroit in collaboration with Radio One. With over 1,400 young girls (ages 11-18 years old) from all across the metro Detroit area, I had such a fantastic time speaking with them about the importance of self-worth and purpose. The girls along with their parents were so engaging and open about their experiences when it came to self-esteem, confidence, and purpose.  

But what was even more rewarding after my seminar session, were the smiles on the faces of those precious young girls as a result of my SUPER AWESOME SPONSORS that made it possible for the girls to receive copies of my book THE PURPOSE FACTOR!  YOU ALL ROCK!!!  

To all of you that supported the vision whether monetary, spreading the word, prayers and more, I salute you for you generosity. You are now part of their story and journey to purposeful living.  Let’s continue to spread The Purpose Factor love worldwide. Here’s to new beginnings. Check out some highlights below from the event.



Girls World Expo 2019, Photos Courtesy: Eva Toby

Girls World Expo 2019

Hey ET Stars!!

I’m so excited to announce I will be one of the main speakers at the Girls World Expo (GWE) event taking place in the city of Detroit March 10th 2019! Whoop Whoop!!! *praise dancing right now* 🙂

Girls World Expo (GWE) is an extraordinary one-day event held across the country for young girls ages 11-18 years old to inspire, educate, and empower them! It’s a day full of fun, workshops, entertainment, educational seminars, and much more. As the tour is making its stop in Detroit, there are over 1,500 girls already registered to attend!

I am so looking forward to this life-changing and exciting opportunity of a community of young girls coming together to motivate them to live a life of purpose as they look forward to the future.


My passion for developing and inspiring youth/people encouraged me to write my first book, entitled, “The Purpose Factor” and follow-up workbook titled “You Have the Purpose Factor.” The books highlights the importance of living with purpose in the midst of adversity yet, thriving.

I am inviting you for a phenomenal opportunity to change the lives of our young girls today. I am seeking your generous support in getting 1,500 copies of my book/workbook into the hands of these amazing young girls. Any amount to support this worthy cause would be greatly appreciated.

Remember with your support, it will help change the lives of our future leaders. You get to be a part of the story. Join me in making these books a part of their growth to purposeful living and assuring no girl is left out!

I look forward to your positive response. Donations can be made via the following link or https://squareup.com/store/xtended-productions-llc please feel free to contact me at contact@evatoby.com

For more information about Girls World Expo visit: https://www.girlsworldexpo.com/expos/detroit/


Eva Toby

Hey ET Stars!

So the other day, I attended what would be my third Beyoncé concert ever.  Yes, I’m a HUGE fan. LOL. However, this was my first time seeing her perform with her husband Jay-Z for their On The Run 2 Tour.

And just one word.….EXCELLENT!!!!



I already had high expectations going into it based on seeing her perform before.  So, I was a bit curious how it would be with her hubby now in the performance equation.  Let’s just say, I was totally blown away.  The creativity and artistry I witnessed was amazing.  From the set design, floating stage, production quality, transitions, musicians, dancers, and more, it was EPIC!

And let’s not forget my dearest Beyoncé, I mean she embodies true womanhood.  I just kept thinking WOW she is a mother of three and gave birth to twins a little over a year ago.  Yet, she got back to work and delivered like she never missed a beat.  From her amazing live vocals, multiple costume changes, dancing in high heels, all while making it look so effortless.  She is truly one of the greatest performers alive!



Furthermore, I was recapping with some friends and I talked about how this concert was truly the result of exceptional work ethic. You always hear the saying how hard work yields success and results.  Well this was a true representation of that. You could not even tell that they have been on an extensive tour schedule for months now including overseas tour dates.

I say all this to say, Major KUDOS to the Beyonce/Jay-Z and the entire OTR team (it was a long list and yes, I waited after the concert to see the credits of all the names).  It really takes a dedicated team to support and see a vision come to fruition and they indeed demonstrated that.

P.S. I’d like to put in a request for Destiny’s Child reunion tour next. I’m just saying , Who is with me? 😉



Can you believe there are only 4 months left in 2018?? Are you wondering the same thing I am, like where did the time go…YIKES!!!

I then have to ask myself how productive have I been this year and what do I need to do in order to finish the rest of the year out strong. Below are some of the tips I have utilized to help increase my productivity and reduce stress throughout the year thus far.


  1. Say NO to CLUTTER

I often say a cluttered mind is an ineffective mind. It is so essential that your mental, emotional, and physical environment is free of clutter so that you can truly focus on your FOCUS!



I can’t imagine going throughout my day without my trusty to-do-list. Whether I’m utilizing my To-do-List notepad, or the note pages on my smartphone, I have developed a habit of creating this list daily.  What’s cool is that you can even break up the tasks on your list such as the easiest versus the more difficult tasks.

**TIP** I learned awhile back that everyone has a “peak” time during the day where they are more effective/productive.  So, whether you are a morning or night person, try to do the task you least likely want to do during your peak time.


  1. DUMP IT

YES it’s DUMP season!! Meaning it’s time to dump and get rid of all those distractions that are not effectively contributing to your growth and productivity.  Whether it be material things, activities, people, etc..It is time to focus on what is important. One change I made recently was I got rid of my television in my bedroom. Listen, since I was kid, I have ALWAYS had a TV in my room.  I mean I would even go to sleep with the TV on.…Haha!!  So, I was worried initially how I was going to feel but interestingly I actually enjoy this new space!  It was quite liberating. I now utilize this as my quiet time to focus on other things as it relates to my goals and plans.



And speaking of plans…. It is imperative that we plan ahead. For instance, as I’m winding down my day, I usually like to go over my to-do-list in order to review the things that were accomplished.  This also gives me an opportunity to start planning and prioritizing for the next day.



I really have made exercise part of my livelihood. As my mother says to me this is like your second religion. LOL!!!  But truly I notice the difference both physically and mentally when I exercise. I have more energy and my focus is on point!  In fact, research has shown that regular exercise increases work performance. By exercising regularly, it releases endorphins that creates alertness and energizes you.  Additionally, exercise is also great at reducing stress.


Hope you find these tips helpful. These are just some of the ones I find useful for me on a daily basis. I trust that there are so many more out there.

Please drop a line below and share how you stay productive? 😉





As an author, speaker, entrepreneur, and purpose driven enthusiast, I am dedicated to helping you reach your maximum potential. Welcome to my world ET Stars!, Welcome to the PURPOSE SQUAD





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